Friday, December 04, 2009

TV plays it by the book | Media | The Guardian

TV plays it by the book |
Media |
The Guardian


- good idea, not -

"Channel 4, meanwhile, will screen William Boyd's Any Human Heart, Sebastian Faulks's A Week in December, and Mo, based on Mo Mowlam's autobiography, in 2010. These adaptations follow the critical success of Red Riding and Boy A. "With William Boyd and Sebastian Faulks," Marshall says, "we're hoping that both books can help bring a new audience to TV, as both have such a strong fanbase with people who don't usually slump in front of the set."

'our viewing figures are in freefall, we need to target new markets. let's go after the tiny percentage of people who read highly intellectual fiction and dull political biography. Once they're settled in front of the box, then we'll ram big brother down their eyes.'